How to make your My.Club profile attractive and ready to convert users
As My.Club grows in popularity and traffic, it also does in competence inside the platform. But don’t worry; there’s still a slice of the cake for everyone. However, the bigger you want that slice to be, the more you will have to work on making your profile stand out from the rest. And how to do that? Here are some tips for a converting My.Club profile.
How to create a standout My.Club profile
Choose a unique profile picture
Don't underestimate the power of a good profile pic. It's literally the first thing people see when they visit your profile, so make it count. Show off your personality and brand by choosing a high-quality photo that reflects what you're all about. Just keep in mind that it must be SFW.
Whether you're into fitness, food, or fashion, pick an image that represents your content and draws people in. This is your chance to make a great first impression, so make it memorable.
Add a killer cover background
Following next with the first things that users lay their eyes on as they come across your profile, we have the cover background. Same principles from the profile photo apply for the cover one too, including the need for it to be SFW. But the catch here is that you can not only upload a photo, but a video too. The latter would create a powerful visual impact, so that combined with a good profile pic would already make for a good recipe for success.
Write an engaging bio
Your bio is your perfect opportunity to showcase yourself to your potential subscribers. Keeping it short and sweet is key, but don't forget to make it interesting. Share details about who you are, what you're passionate about, the kind of content that you create, or how often you post content, so that they know what to expect. You could even throw in some exclusive promos or upcoming events that you're looking forward to.
Don't be afraid to let your personality shine through in your bio and make those potential subscribers eager to come back for more.
Set your subscription price wisely
The secret to your My.Club’s profile optimization is offering a good subscription price. This of course, can be a tricky balancing act. You don't want to break the bank for your users, but you also don't want to sell yourself short. It's like walking a tightrope in a crowded marketplace. It’s crucial to find that sweet spot where your subscription is priced fairly while still offering a great value. So take the time to weigh your options and find the price point that's both attractive and profitable – if you need to scour your platform checking what other content creators are charging, go for it. It’s also important to keep in mind the market price.
Post both photos and videos
Variety is the spice of life, and that’s exactly what potential fans want to see in your profile. While photos are great and a must-have, videos can provide a more dynamic and engaging way to showcase your personality and essence. My.Club’s user engagement may also vary depending on the type of content and preferences of each user, so post a mixture of both photos and videos to cover all fronts.
Post both free and paid content
This is one of My.Club’s profile best practices. The way My.Club works, is that as a user browsing thought the platform, you can see anyone’s free content, however the paid one appears blurred and you can only see it after joining said club. So, with this in mind, you must try to post a combination of both paid and free posts on your profile. The free posts will be like the bait that users who come across your profile will take. If they’re impressed by them, they’ll probably be intrigued by the paid ones and therefore the chance of them paying the subscription will be higher.
You’re basically giving potential followers a taste of what they can expect from you, while also showing them that you have valuable content that is worth paying for. Furthermore, captions of paid content are visible, so it’s your perfect chance to write something that depicts what the content is about while making it eye-catching and compelling. It’s all about creating enough curiosity to kill the cat. You can even (actually, you should) add hashtags, as these will help users navigate through your content and find exactly what they’re looking for.
Needless to say, all your photos and videos should be high quality. This will make you look more professional and also help you stand out from the competition. So be sure to invest in high-quality equipment to produce your best content if needed.
Add a teaser post
Teaser posts are visible to anyone on the internet, including unregistered My.Club as well, making them a great chance to convert such browsing users into your club members. What’s even greater about them though, is that they can be pinned, so that they always appear at the top of your profile. So get your best shot, turn it into a teaser post, and whet everyone’s appetite.
Posting regularly is a great My.Club user retention tactic. It’s important when you have subscribers, as they always have something new to see, thus keeping them engaged and interested. However, it’s also important to do it even in the previous stage, when you’re looking for new subscribers. Why? Because as previously mentioned, users can see the number of existing posts you have, even if they’re not subscribed, and there’s more chances that they will subscribe to your club if they see that you have a lot of content to offer and update it regularly. Nobody wants to pay to then receive only one post per month, right? So make sure to have your club full of content to make your profile look more complete and legit.
Add a Dream
The Dream feature enables you to set a goal for your fans to help you reach it with their tips. It’s one of the first things that users will see when coming across your profile, as it’s located right below your bio, so if you want to have a complete profile, consider adding your Dream. The best part is that anyone can contribute to it, subscribers or not, making it a great My.Club user acquisition strategy.
Set up your Request menu
The Request menu is a list with personalized activities that you can add to let fans know exactly what you’re offering, giving them the opportunity to request it directly from there. Having this feature set up will give your My.Club profile visibility because there’s a “Special Requests” discovery page, where anyone can find you following your Request menu options, and request one even if they don’t follow you.
Prepare a welcome message
Welcome messages are another optimal way to make a great first impression (and establish the beginning of a beautiful creator-customer relationship, of course). You can set welcome messages for paid subscribers, free members, and followers. Once they subscribe to your club or start following you, they will receive the welcome message from you (if you have it enabled). Moreover, you can also add a media file to your welcome message, which is a stellar move.
Pro tip: ask a question like “what’s your name?”, “what excites you?”, or “what exactly did you like about my club?” This way, you’re increasing the chances that the user will answer you back and bond, aka turn them into returning customers.
In conclusion, making your profile attractive and ready to convert users requires having a complete and detailed profile. Your My.Club profile personalization is all about filling out your profile, adding different types of content and enabling all the visible features. Following these tips, you will be sure to have a standout profile that will catch everyone’s eye.